Virgin Atlantic placed an advertisement in The Mail on Sunday on Sunday 5th February 2006 announcing its Dubai route, starting from 27th March 2006. Running a full colour page spread, it read: SHORTLY in Arabic, pronounced "KARIBAN". By not using the accents above the final letter Aleph, the pronunciation is KARIBA. So, not only was the Arabic typography poor, Virgin Atlantic also made a grammatical mistake.

Two days later, on Tuesday 7th February 2006, another Virgin Atlantic advertisement appeared in The Evening Standard. It was the same publishing house, announcing the same Dubai route, yet they bizarrely changed the character design of Qaf to a HA with two dots above, creating an unknown character in the Arabic language.

Below, the word "Shortly" set in Arabic and using one of the most widely used fonts shows the real shapes of the characters making the word 100% legible.