For more than 40 years Boutros International has responded to a wide variety of creative challenges, fuelling new Arabic calligraphy, typography and design styles. The eyes of the Arabic speaking world are exposed to Boutros International script and design work daily. From newspapers to advertisements for leading brands, their unique creations and typeface solutions literally reach millions.
Now, in collaboration with Panache Typography and with the commitment of Monotype Imaging, Boutros International will launch the first ranges of bilingual typefaces (Tanseek) in the first quarter of 2007. Tanseek will feature, for the first time ever, Arabic and Latin styles in harmony, demonstrating a continuous commitment to the demanding needs of the Arabic speaking world.
Based upon client feedback and extensive research in the Arabic font arena, new developments and designs will be added to the Boutros range on a continuous basis from January 2007.
To aid designers, Boutros has been introducing a constructive design-sourcing programme, utilising its worldwide distribution network and established marketing contacts. With the commitment of WinSoft, Letraset and GraphEast, for every selected typeface, successful designers will get a commercial agreement covering income from sales of the typeface designs as well as the latest Adobe Middle East products courtesy of WinSoft.
Boutros "Maghribi" is the latest in this sourcing programme after Boutros "Ahlam" and Boutros "Abla" illuminated typefaces. All these ranges offer a selection of elements to assist designers and publishers in the presentation of creative work. The quality and clarity of these typefaces are exceptional and they are only available through Boutros International and its partners.
Boutros Maghribi Typeface is based on the Maghribi type characteristics available
in most Maghribi text books used in the Maghribi language.
Its thickness and weight construction took into consideration the need of the DTP world
of today as well as respecting the design rules in the shapes of the characters and its thickness
and sharpness where necessary to keep its calligraphic identity as well as its legibility and balance
to the highest level.
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Boutros "Ahlam" Illuminated designed by Nadim Matta |
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Boutros "Abla" Illuminated designed by Krikor Agopian |
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Boutros "Maghribi" designed by Mourad Boutros and Rana Abou Rjeily |